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dealerspecguide

your-floor-is-the-foundation-of-your-businessSelling New Cars and Trucks is Very Competitive

You spend a lot of time and money to attract potential buyers and maintain your existing client base at your business.  And when customers are in your facility, they should always have a positive experience.  You want them to keep coming back to use your services and refer their friends to you.  It’s all about building long term relationships.

the-appearance-of-all-your-floors-is-importantYour Floor is the Foundation of Your Business

Much of your sales strategy is focused on designing and maintaining an inviting and attractive showroom with the type of cars that are most popular in your market.  However, your customers aren’t just visiting your showroom.  They see many other parts of your business.  Are you providing a welcoming experience with all your flooring areas?

The Appearance of All Your Floors is Important

Each part of your facility’s floor has a key role in supporting your business.  Be sure to review your whole facility and plan for flooring features that will support your sales strategy. Polymer floor coating systems can be an ideal solution, both visually and functionally.

Here Are Your Key Requirements

Service Bays:

  • Safety & Slip-Resistance
  • Light-Reflectivity
  • Fluid, Oils & Tire Stain Resistance
  • Ease of Cleaning & Maintenance

Write-Up Areas:

  • Safety & Slip-Resistance
  • Aesthetics
  • Ease of Cleaning & Maintenance

Showroom:

  • Aesthetics
  • Custom Color & Decorative Options
  • Ease of Cleaning & Maintenance

Waiting Areas & Restrooms:

  • Ease of Cleaning & Maintenance
  • Aesthetics

dealerspec-floors

Where Should You Start?

A good beginning point is to look at these key areas of your floor and rate how they are currently supporting your business success.  After your list is developed, you will then want to meet with your floor coating representative.  They can provide more advice and recommend the perfect system that will not only look great, but will perform for years to come.

Are your dealership floors a member of the sales team? Discover how DealerSpec Automotive Service & Showroom Floors can help support your professional image and reputation.

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Sean Walsh
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